Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Map out the customer journey for a brand integrating key UX touchpoints.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Complete sanding and finishing on your furniture piece.

Share photos of the finished product and write a reflection on your experience and lessons learned.